Privacy Policy

MV Plastic Surgery respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and protect your information when you use our website, submit an enquiry through our contact form, or interact with our services.

1. Who we are

This website is operated by MV Plastic Surgery. For the purposes of UK data protection law, including the UK GDPR and Data Protection Act 2018, MV Plastic Surgery is the data controller for personal data collected through this website.

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us using the details provided on our website.

2. Information we collect

We may collect and process the following information:

• Your name
• Your email address
• Your telephone number
• Information you provide in a contact form message
• Technical information such as IP address, browser type, device type and website usage data
• Cookie and analytics data collected through Google Analytics

Please avoid submitting highly sensitive medical information through the website contact form. If you choose to provide health-related information, we will treat it with additional care and only use it to respond to your enquiry or arrange appropriate next steps.

3. How we collect your information

We collect personal data when you:

• Submit an enquiry through our contact form
• Email or telephone us directly
• Browse our website
• Consent to or interact with website cookies and analytics tools

4. How we use your personal data

We use your information to:

• Respond to enquiries submitted through our contact form
• Arrange consultations or provide information about treatments and services
• Manage communication with prospective and existing patients
• Improve our website, content and user experience
• Monitor website performance and visitor behaviour using Google Analytics
• Maintain website security and prevent misuse
• Comply with legal, regulatory and professional obligations

5. Lawful basis for processing

Under UK GDPR, we rely on one or more of the following lawful bases when processing your personal data:

• Consent: where you have given permission, for example for non-essential analytics cookies.
• Legitimate interests: to respond to enquiries, manage website security, and improve our services.
• Contract or steps before entering a contract: where you ask us to provide information about consultations or services.
• Legal obligation: where we are required to keep records or comply with applicable laws and regulations.
• Special category data: where health-related information is provided, we may process it where necessary for healthcare-related purposes, with appropriate confidentiality safeguards, or where you have provided explicit consent.

6. Contact forms

When you submit a contact form, the information you provide is sent to us so that we can respond to your enquiry. This may include your name, contact details and the contents of your message.

We only use contact form information for the purpose of dealing with your enquiry, arranging appropriate follow-up, and keeping necessary records. We do not sell your personal data.

7. Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics may collect information such as pages visited, time spent on the website, browser type, device type, approximate location, referral source and interactions with website content.

Google Analytics uses cookies and similar technologies to collect this information. Where required, analytics cookies will only be used with your consent. You can manage or withdraw cookie consent through our website cookie settings, where available, or by adjusting your browser settings.

Google may process analytics data on our behalf. Data collected through Google Analytics may be processed on servers outside the United Kingdom. Where this occurs, appropriate safeguards are used in accordance with data protection law.

8. Cookies

Cookies are small files placed on your device when you visit a website. We may use cookies to:

• Make the website function correctly
• Remember cookie preferences
• Understand how visitors use the website
• Improve website performance and content

Essential cookies are required for the website to work properly. Non-essential cookies, such as analytics cookies, are used only where legally permitted and, where required, with your consent.

9. Sharing your personal data

We may share personal data with trusted service providers who help us operate our website, manage enquiries, provide analytics, host data, maintain security or deliver professional services.

These may include:

• Website hosting providers
• Email and communication providers
• Website maintenance providers
• Analytics providers such as Google Analytics
• Professional advisers, where necessary
• Regulatory, legal or public authorities where required by law

We only share personal data where necessary and require service providers to handle information securely and in accordance with data protection law.

10. How long we keep your data

We keep personal data only for as long as necessary for the purpose it was collected, including responding to enquiries, managing consultations, complying with legal obligations, resolving disputes and maintaining appropriate business records.

Contact form enquiries are normally retained only for as long as needed to manage the enquiry and any related follow-up, unless a longer retention period is required for legal, regulatory or professional reasons.

11. How we protect your data

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no website or email transmission is completely secure. Please avoid sending highly sensitive information through general website forms unless necessary.

12. International transfers

Some third-party service providers, including analytics and technology providers, may process personal data outside the United Kingdom. Where this happens, we ensure appropriate safeguards are in place, such as adequacy regulations or approved contractual protections.

13. Your data protection rights

Under UK data protection law, you may have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete personal data
• Request deletion of your personal data
• Request restriction of processing
• Object to certain types of processing
• Withdraw consent where processing is based on consent
• Request transfer of your personal data in certain circumstances

To exercise your rights, please contact us using the contact details provided on our website. We may need to verify your identity before responding to a request.

14. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve your concern.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection matters. You can find more information at ico.org.uk.

15. Links to other websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites. Please review their privacy policies before submitting personal data.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated “Last updated” date.

17. Contact us

For questions about this Privacy Policy or how your personal data is handled, please contact MV Plastic Surgery using the contact details provided on our website.